It all began in rue Cambon, first at N°21 where Gabrielle Chanel opened her millinery shop in 1910, and then at N°31, the address of a lifetime.
Number 31 is home to the salons where Gabrielle Chanel would present her collections, the ateliers where the seamstresses fashioned her designs, the legendary mirror-lined staircase and even her apartment. And still today the myth continues on. It’s here at this very address and in the same Studio that Karl Lagerfeld continues to design his collections for CHANEL. These days the elegant understated salons restyled by the designer, welcome the celebrities and Haute Couture clients who come for their fittings. The staircase is still there and the ateliers continue to bring the design sketches to life.
Then it’s on to the Ritz, where Gabrielle Chanel took up residence in 1937 and remained until her death. From the dining room which looks on rue Cambon she could see customers on their way to her boutique. Her suite overlooks place Vendôme, whose octagonal shape inspired her for the stopper of the N°5 perfume bottle. Today, the House of CHANEL’s Fine Jewellery and Watches is installed at N°18 place Vendôme.
Next comes the Grand Palais, the theatrical backdrop to the CHANEL runway shows. Beneath its gigantic nave, Karl Lagerfeld’s collections offer a moment of dreams, season after season.
From Gabrielle Chanel to Karl Lagerfeld, discover these mythical addresses which have forged the legend of the House and where the story of CHANEL continues to be written today.